The Blueprint for a Profitable Pickleball Facility: Insights from Industry Leaders

Pickleball’s rapid rise in popularity has created a booming business opportunity, but what does it take to build a profitable facility? Industry leaders shared their insights during a recent panel discussion, “The Blueprint for a Profitable Pickleball Facility,” featuring seasoned operators who have successfully built revenue-generating clubs.

Building a Thriving Membership Base

One of the primary factors in pickleball facility success is membership growth. Successful facilities often offer a mix of indoor and outdoor courts, along with social spaces such as bars and lounges, to encourage community engagement and retention. By creating an inviting atmosphere, facilities can foster a sense of belonging that keeps players coming back — and ultimately, spending more money.

Optimizing space and programming is also critical. A well-balanced mix of structured programs — such as leagues and lessons — combined with open play opportunities ensures courts are consistently utilized while maintaining a welcoming environment for players of all skill levels.

Diversified Revenue Streams

Beyond memberships and court reservations, the most profitable pickleball facilities leverage multiple revenue streams. Lessons, leagues, tournaments, and food and beverage sales contribute significantly to financial stability. Many operators also find that offering a retail component — selling paddles, balls, and apparel — provides an additional source of income.

Private and small group lessons have become an increasingly popular profit center, as many players seek personalized instruction to improve their skills. Facilities that invest in experienced instructors and structured training programs can generate revenue while enhancing player engagement and long-term retention. Offering specialized clinics or beginner-focused sessions can also attract new players and convert them into long-term members.

Tournaments present another major revenue opportunity, attracting both local players and those willing to travel for competitive events. However, operators must carefully balance tournament scheduling with member access to courts. Overloading the calendar with tournaments can lead to frustration among regular players, making it crucial to find a mix that maximizes revenue while maintaining strong membership satisfaction. Hosting different levels of competition — from amateur to professional — can cater to a broader audience and create repeat participation.

Operational Strategies and Efficiency

Streamlined operations are essential for maintaining profitability. Many facilities use robust reservation platforms to manage bookings, memberships and event scheduling, reducing administrative burdens and improving the player experience.

Strategic staffing also plays a key role in success. Having the right mix of coaches, hospitality staff and event coordinators ensures smooth operations and helps create a welcoming atmosphere. Staff members who actively engage with players and promote the facility’s offerings can enhance customer satisfaction and drive retention.

It’s also important not to underestimate staffing requirements. Operating a larger facility often requires more personnel than expected, from front desk staff to maintenance, instructors, and event coordinators. Ensuring the right team is in place is crucial for smooth operations and a high-quality member experience.

Future Growth and Trends

As the industry continues to expand, successful facilities will need to focus on innovation to stay ahead of the competition. Offering high-quality amenities, developing unique programming, and fostering partnerships with brands and corporate groups will be crucial strategies for future growth.

Corporate events and group bookings are emerging as a significant opportunity for facilities. Companies are increasingly looking for engaging spaces to host team-building activities, and pickleball centers that cater to this demand can create additional revenue streams.

A profitable pickleball facility requires a strong business foundation, operational efficiency, and diverse revenue streams. The most successful facilities go beyond offering courts — they build communities that attract and retain players. By fostering an inclusive and engaging environment, operators can ensure long-term success in the growing pickleball industry.

Panelists included:

Mitch Dunn, Co-Founder – The Pickle Lodge
Michael J Grewe, VP of Misc. Stuff – Missouri Pickleball Club
Amy Bokker, Operating Partner & Director of Partnerships and Marketing – Pickle & Chill
Ted Angelo, CEO & Co-Founder – The Hub Pickleball Clubs

Rachel Chonko

With over a decade spent covering the business side of sports and fitness, Rachel Chonko brings a wealth of experience and a true passion for active communities to Peake Media. As Editor-in-Chief, she’s focused on helping pickleball clubs and fitness facilities thrive, from guiding growth strategies to showcasing the latest industry trends. Rachel also hosts the Club Solutions Magazine Podcast, where she interviews leaders in fitness and pickleball to share insights and success stories with the wider community to give her listeners a competitive edge.

After taking up pickleball herself, Rachel has come to appreciate the sport’s unique blend of social connection and active living — a mix that’s perfectly in line with her editorial philosophy. Connect with her on LinkedIn, or check out her articles below for a deep dive into the energy and culture driving pickleball’s rapid rise.