Frank Lawrence recently sat down with Rachel Zabonick-Chonko to discuss LRAC’s new pickleball complex and keys to success.
Frank Lawrence, the CEO of Little Rock Athletic Centers, recently sat down with Rachel Zabonick-Chonko, the editor-in-chief of Peake Media and Pickleball Innovators, to discuss keys to pickleball business success. Lawrence is currently in the process of opening a new, expansive pickleball complex. He discusses why he’s excited about this new opportunity, what you need to know if you want to open a similar space and more.
Video highlights:
- Lawrence provides an overview of his facilities and central pillars of operation.
- Lawrence details the new pickleball complex which will include eight indoor courts.
- Learn what features were important to include at this new facility and when the club decided to make a push into pickleball.
- Lawrence shares his best practices and advice for opening a pickleball complex.
- Lawrence discusses the reality of why the sport is trending and why he believes it will stick around for a long time.
- Hear what will make the new facility at Little Rock Athletic Centers unique from other pickleball centers and attractions.
- Lawrence shares what other clubs are doing to have success with the trend and what strategies his club is utilizing.
