Frank Lawrence recently sat down with Rachel Zabonick-Chonko to discuss LRAC’s new pickleball complex and keys to success.
Frank Lawrence, the CEO of Little Rock Athletic Centers, recently sat down with Rachel Zabonick-Chonko, the editor-in-chief of Peake Media and Pickleball Innovators, to discuss keys to pickleball business success. Lawrence is currently in the process of opening a new, expansive pickleball complex. He discusses why he’s excited about this new opportunity, what you need to know if you want to open a similar space and more.
Video highlights:
- Lawrence provides an overview of his facilities and central pillars of operation.
- Lawrence details the new pickleball complex which will include eight indoor courts.
- Learn what features were important to include at this new facility and when the club decided to make a push into pickleball.
- Lawrence shares his best practices and advice for opening a pickleball complex.
- Lawrence discusses the reality of why the sport is trending and why he believes it will stick around for a long time.
- Hear what will make the new facility at Little Rock Athletic Centers unique from other pickleball centers and attractions.
- Lawrence shares what other clubs are doing to have success with the trend and what strategies his club is utilizing.
With over a decade spent covering the business side of sports and fitness, Rachel Chonko brings a wealth of experience and a true passion for active communities to Peake Media. As Editor-in-Chief, she’s focused on helping pickleball clubs and fitness facilities thrive, from guiding growth strategies to showcasing the latest industry trends. Rachel also hosts the Club Solutions Magazine Podcast, where she interviews leaders in fitness and pickleball to share insights and success stories with the wider community to give her listeners a competitive edge.
After taking up pickleball herself, Rachel has come to appreciate the sport’s unique blend of social connection and active living — a mix that’s perfectly in line with her editorial philosophy. Connect with her on LinkedIn, or check out her articles below for a deep dive into the energy and culture driving pickleball’s rapid rise.
