While many pickleball operators are focused on fast expansion and filling warehouse space, Chris White took a different approach in Canada.
He built IPOP as a partnership-driven model — one that works alongside nonprofits, municipalities and local communities to solve one of the sport’s biggest challenges: access to courts.
The result? A pickleball concept that’s less about real estate arbitrage and more about infrastructure, inclusivity and long-term growth. From public-private partnerships to health-focused programming and culturally inclusive leagues, IPOP is an example of what a pickleball facility can be in an underserved market.
In this episode, Chris shares:
- Why IPOP was built as a for-profit working with nonprofits — not against them
- How public-private partnerships are unlocking new facility opportunities
- The reality of operating in a high-cost, low-supply market like Canada
- Why programming — not just courts — is the key to long-term success
- How inclusive, community-based initiatives are driving retention and growth
- The opportunity to position pickleball as a health and wellness solution
- His concerns around saturation — and why “if you build it, they will come” doesn’t work
Whether you’re an operator, investor or pickleball entrepreneur, this episode offers a fresh perspective on how to grow sustainably — especially in markets where the traditional playbook doesn’t apply.
Prefer to listen? The full interview can be found on SoundCloud, Apple Podcasts and Spotify.
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With over a decade spent covering the business side of sports and fitness, Rachel Chonko brings a wealth of experience and a true passion for active communities to Peake Media. As Editor-in-Chief, she’s focused on helping pickleball clubs and fitness facilities thrive, from guiding growth strategies to showcasing the latest industry trends. Rachel also hosts the Club Solutions Magazine Podcast, where she interviews leaders in fitness and pickleball to share insights and success stories with the wider community to give her listeners a competitive edge.
After taking up pickleball herself, Rachel has come to appreciate the sport’s unique blend of social connection and active living — a mix that’s perfectly in line with her editorial philosophy. Connect with her on LinkedIn, or check out her articles below for a deep dive into the energy and culture driving pickleball’s rapid rise.
