Pickleball Innovators
  • Topics
    • Marketing
    • News & Trends
    • Operations
  • About & Contact
  • On-Demand
  • Reports
  • Leadership Summit
No Result
View All Result
Subscribe
Pickleball Innovators
  • Topics
    • Marketing
    • News & Trends
    • Operations
  • About & Contact
  • On-Demand
  • Reports
  • Leadership Summit
No Result
View All Result
Pickleball Innovators
No Result
View All Result

Q&A: Will Richards on Dill Dinkers’ Origins and Keys to Success

Rachel Chonko by Rachel Chonko
June 6, 2024
in News & Trends, Video
Reading Time: 2 mins read
0
0
Share on FacebookShare on Twitter

Launched in 2022, Dill Dinkers has quickly become a recognized name in pickleball, providing enthusiasts with state-of-the-art indoor facilities that foster community and skill development. Rachel Chonko, the editor-in-chief of Pickleball Innovators, recently sat down with Will Richards, the CEO and founder of Dill Dinkers, to discuss the brand and what sets it apart in the competitive landscape of pickleball.

A Gap in the Market Inspires a New Venture

Richards’ journey into the world of pickleball began from a personal need. “In the wintertime when my wife and I started playing … there just wasn’t any courts,” he explained. This scarcity led them to an indoor facility — a converted horse barn — which despite its rudimentary setup, was “completely full with a waiting list.”

The potential for a well-structured indoor pickleball facility was clear. Dill Dinkers was born out of this opportunity, becoming the first indoor pickleball facility in Maryland.

Rapid Expansion Through Franchising

Dill Dinkers’ growth has been swift and strategic. Within a year of opening their first location, the company launched a franchise program. Richard emphasized a unique approach to franchising that eschews traditional brokers, allowing for more direct and efficient expansion. “Since September … we’ll be well over 300 units that are in development,” Will shared, underscoring the robust interest in the franchise.

The Community and Competitive Edge

At its core, Dill Dinkers thrives on community. Dill Dinkers focuses on making pickleball accessible and enjoyable, with a mix of high-level play and community-focused activities. Richards pointed out the balance they strike between membership exclusivity and walk-in availability, which ensures courts are available yet the business remains sustainable.

Strategic Partnerships

Another key to Dill Dinkers’ operational success is its partnerships with companies such as Court Reserve, a reservation system that seamlessly integrates with their franchise model. The brand also has partnerships with JOOLA and pickleball pros such as Collin Johns.

Looking to the Future with Optimism

Richards is optimistic about the future, noting the steady growth in pickleball’s popularity and the increasing shift towards indoor facilities.

He also noted how supportive the pickleball community is in general, among both pickleball consumers and entrepreneurs in the space.

Gain a competitive advantage

Subscribe to Pickleball Innovators for insider tips, expert insight and the latest trends to help your pickleball business thrive.

Rachel Chonko

With over a decade spent covering the business side of sports and fitness, Rachel Chonko brings a wealth of experience and a true passion for active communities to Peake Media. As Editor-in-Chief, she’s focused on helping pickleball clubs and fitness facilities thrive, from guiding growth strategies to showcasing the latest industry trends. Rachel also hosts the Club Solutions Magazine Podcast, where she interviews leaders in fitness and pickleball to share insights and success stories with the wider community to give her listeners a competitive edge.

After taking up pickleball herself, Rachel has come to appreciate the sport’s unique blend of social connection and active living — a mix that’s perfectly in line with her editorial philosophy. Connect with her on LinkedIn, or check out her articles below for a deep dive into the energy and culture driving pickleball’s rapid rise.

Tags: business modelfranchising
ShareTweetPin
Rachel Chonko

Rachel Chonko

With over a decade spent covering the business side of sports and fitness, Rachel Chonko brings a wealth of experience and a true passion for active communities to Peake Media. As Editor-in-Chief, she’s focused on helping pickleball clubs and fitness facilities thrive, from guiding growth strategies to showcasing the latest industry trends. Rachel also hosts the Club Solutions Magazine Podcast, where she interviews leaders in fitness and pickleball to share insights and success stories with the wider community to give her listeners a competitive edge. After taking up pickleball herself, Rachel has come to appreciate the sport’s unique blend of social connection and active living — a mix that’s perfectly in line with her editorial philosophy. Connect with her on LinkedIn, or check out her articles below for a deep dive into the energy and culture driving pickleball’s rapid rise.

Related Posts

Pickleball 365
News & Trends

Inside Pickleball 365: Michigan’s First Fully Autonomous Facility

June 2, 2025

Michigan has its first fully autonomous indoor pickleball facility: Pickleball 365. The 24/7 club...

The Picklr Japan
News & Trends

The Picklr Expands Globally with First Clubs Set for Japan

May 27, 2025

The Picklr, an indoor pickleball franchise, is continuing its global expansion with a bold...

The Sporty Pickle
News & Trends

SportyPickle’s Social Spin

May 28, 2025

A casual round of pickleball among friends in a 16,000-square-foot former warehouse sparked the...

The Paddle Lands
News & Trends

How The Paddle Lands Plans to Foster Pickleball Camaraderie

May 21, 2025

With pickleball’s soaring popularity, new facilities are opening all across the U.S. Whether by...

Subscribe to Our Newsletter

Stay informed! Subscribe for exclusive insights on the pickleball industry not found on our site.

Pickleball Innovators Email
Pickleball Innovators Logo

Empowering Pickleball Success, One Business at a Time.

  • News & Trends
  • Marketing
  • Operations
  • Video
  • About & Contact
  • On-Demand

© 2025 Pickleball Innovators. Published by Peake Media.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Topics
    • Marketing
    • News & Trends
    • Operations
  • About & Contact
  • On-Demand
  • Reports
  • Leadership Summit

© 2025 Pickleball Innovators. Published by Peake Media.