CourtReserve, one of the most widely used club management software platforms in the racquet and paddle sports industry, announced a $54 million growth investment from Mainsail Partners.
The St. Augustine-based company currently serves more than 2,000 clubs and five million players worldwide, powering everything from court reservations and membership management to event scheduling and payments. With the new funding, CourtReserve plans to accelerate product development, enhance AI-driven features, strengthen platform integrations, and expand its reach across North America.
“Over the years, we built CourtReserve with a singular focus,” said Tim Owens, CEO and co-founder of CourtReserve, in a statement. “Help clubs run better and scale smarter. Partnering with Mainsail Partners will help fuel us with the capital and operational resources we need to raise the bar even further, so our clubs can spend less time on admin and more time on growth and community.”
Co-Founder Ashley Owens added that the investment will help CourtReserve deepen its market leadership position by focusing on customer impact. “CourtReserve is a clear category leader in racquet sports management because we have a deep understanding of our customers and a product that drives real operational impact,” she said. “We’re excited for Mainsail Partners’ support as we scale the platform and continue delivering value to clubs and players alike.”
The partnership with Mainsail — a growth equity firm known for investing in vertical SaaS businesses — reflects increasing investor confidence in the technology supporting racquet and paddle sports. As pickleball and other racquet-based activities continue to surge in popularity, software providers like CourtReserve have become essential infrastructure for managing the growing complexity of these operations.
“Ashley and Tim have first-hand experience operating racquet sports clubs, giving them a deep understanding of the complex workflows that can be optimized through software and AI,” said Jason Frankel, a partner at Mainsail Partners. “Combined with a mission-driven culture and the rapid growth of pickleball and racquet sports, we’re excited to support the CourtReserve team as they take their platform to the next level to best serve club owners, players and the racquet sports community.”
According to the company, the investment will fuel four primary areas of focus:
- Platform architecture and performance upgrades to ensure reliability and scalability as adoption grows.
- AI and data capabilities to power smarter automation, predictive analytics and member insights.
- Expanded integrations with access control systems, accounting, CRM, and marketing tools.
- Go-to-market scaling through expanded sales, marketing and customer success teams.
The $54 million deal represents a milestone moment for CourtReserve and the broader racquet sports technology ecosystem. As facilities increasingly seek seamless, cloud-based solutions to manage operations, demand for software that integrates scheduling, payments, communication and analytics continues to climb.
Founded in 2016, CourtReserve has built a reputation for providing intuitive tools that allow club operators to focus on player experience rather than administrative complexity — a mission the company says will continue to guide its next phase of growth.
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With over a decade spent covering the business side of sports and fitness, Rachel Chonko brings a wealth of experience and a true passion for active communities to Peake Media. As Editor-in-Chief, she’s focused on helping pickleball clubs and fitness facilities thrive, from guiding growth strategies to showcasing the latest industry trends. Rachel also hosts the Club Solutions Magazine Podcast, where she interviews leaders in fitness and pickleball to share insights and success stories with the wider community to give her listeners a competitive edge.
After taking up pickleball herself, Rachel has come to appreciate the sport’s unique blend of social connection and active living — a mix that’s perfectly in line with her editorial philosophy. Connect with her on LinkedIn, or check out her articles below for a deep dive into the energy and culture driving pickleball’s rapid rise.
