On December 7, 2023, Pickle and Social opened its first of seven planned “eatertainment” concepts in Gwinnett, Georgia, just outside of Atlanta.
The chain is owned by Competitive Social Ventures (CSV), a hospitality company that creates socially-driven entertainment concepts.
The Gwinnett location will feature six indoor, eight outdoor and two semi-covered pickleball courts, a full-service restaurant, bar and lounge, a rooftop bar, a pet-friendly outdoor lawn that includes a Biergarten, a 27-foot music stage, an ACL cornhole yard and concert viewing space, as well as other complementary indoor and outdoor games across the 4.5-acre venue.
The complex will offer memberships in addition to open play, lessons, clinics, camps, leagues and tournaments.
Memberships offer early access to court reservations, unlimited open play Sunday through Friday, early registration to all Pickle and Social events, free rental equipment, and major discounts on court reservations, tournaments, leagues, lessons, clinics, camps, and food and beverage purchases.
“Opening our first Pickle and Social is a huge milestone for CSV and we can’t wait to introduce our style of entertainment to the fastest-growing sport in the nation,” said Neal Freeman, the managing partner and CEO of CSV, in a statement.
Pickle and Social Gwinnett is the first of seven planned Pickle and Social locations in the U.S. A location in Scottsdale, Arizona will open in 2024, with additional locations planned for Frisco, Texas, and Alpharetta, Georgia in 2025.
Pickle and Social’s pickleball operations are led by Chris Wolfe, a PPA Certified Teaching Professional, USA Pickleball Ambassador and co-owner of the Atlanta Pickleball Association (ATLPBA).
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With over a decade spent covering the business side of sports and fitness, Rachel Chonko brings a wealth of experience and a true passion for active communities to Peake Media. As Editor-in-Chief, she’s focused on helping pickleball clubs and fitness facilities thrive, from guiding growth strategies to showcasing the latest industry trends. Rachel also hosts the Club Solutions Magazine Podcast, where she interviews leaders in fitness and pickleball to share insights and success stories with the wider community to give her listeners a competitive edge.
After taking up pickleball herself, Rachel has come to appreciate the sport’s unique blend of social connection and active living — a mix that’s perfectly in line with her editorial philosophy. Connect with her on LinkedIn, or check out her articles below for a deep dive into the energy and culture driving pickleball’s rapid rise.
