Pickleball’s explosive rise shows no signs of slowing down in 2025. As the sport continues to dominate headlines and court space, new trends are shaping how players, operators and investors are engaging with the game. From luxury facilities to global expansion, here are the top pickleball trends for 2025 that are defining the future of this beloved activity as we enter a New Year.
1. The Rise of Multi-Sport Facilities
While dedicated pickleball venues are thriving, many operators are diversifying by blending pickleball with other recreational offerings. Facilities are now integrating padel, golf simulators, and even fitness centers to cater to a broader audience and maximize revenue.
Why it matters: Multi-sport venues provide more opportunities for community engagement, draw in diverse demographics, and offer year-round appeal. For operators, this strategy helps future-proof their business against market saturation by offering a variety of experiences under one roof.
Examples:
- Chipshot in Jacksonville, FL, combines pickleball, golf simulators, and a brewery experience.
- Many new facilities are adding padel courts to attract younger, globally-minded players.
2. Luxury “Eatertainment” Concepts
Pickleball isn’t just about play — it’s about the entire experience. Venues are increasingly offering high-end dining, premium amenities, and social spaces to appeal to a more upscale clientele. Think scratch-made food, craft cocktails, and relaxation spaces alongside top-notch courts.
Why it matters: As pickleball becomes a lifestyle, not just a sport, these luxury offerings help differentiate facilities, attract repeat visitors, and turn clubs into social hubs.
Examples:
- Center Court Pickleball Club in Scottsdale, AZ, features HydroMassage chairs, a beverage wall, and Wimbledon-inspired show courts.
- Picklewood Courts and Kitchen in Seattle blends a “Caddyshack” charm with chef-driven dining.
3. Community-Driven Growth
At the heart of pickleball’s success is its sense of community. In 2024, operators are doubling down on community engagement by offering inclusive programming, open play sessions, and events that welcome players of all ages and skill levels.
Why it matters: Facilities that prioritize community over exclusivity are seeing stronger player loyalty, word-of-mouth growth, and sustainable success.
Examples:
- Indianapolis Pickleball Club emphasizes creating experiences beyond the court by building a vibrant, supportive community.
- Dill Dinkers focuses on fun, friendly environments where everyone feels welcome.
4. The Steady Senior Market
Pickleball continues to be the sport of choice for the 50+ demographic. Senior-focused tournaments, leagues and programming remain popular, with events like the National Senior Games drawing hundreds of players from across the country.
Why it matters: Catering to the senior market isn’t just good for participation — it’s good for business. This demographic is loyal, community-focused, and eager for social and physical activity.
Examples:
- The Florida Senior Games attract nearly 600 pickleball players each year.
- Senior-friendly programming helps operators maintain steady court usage and build dedicated communities.
5. International Expansion
Pickleball is no longer just an American phenomenon. In 2024, the sport is making major strides globally, especially in Asia and Canada, with organizations like the Professional Pickleball Association (PPA) and Major League Pickleball (MLP) leading the charge.
Why it matters: Global growth means more opportunities for international tournaments, partnerships, and brand recognition. Operators can explore cross-border collaborations and appeal to international players.
Examples:
- PPA and MLP’s plans to expand into China, Japan, Vietnam, and Singapore in 2025.
- The Picklr’s master franchise deal to open 65 clubs in Canada shows the sport’s international potential.
6. Technology and Streaming Integration
Facilities are embracing technology to enhance player experience and engagement. From AI-powered analytics to streaming partnerships, tech is transforming how players learn, compete, and share their love for the game.
Why it matters: Tech innovations attract younger, tech-savvy players and offer new revenue streams through content creation, live-streamed matches, and data-driven training programs.
Examples:
- The Picklr’s partnership with Wingfield for AI-powered training.
- NBC Sports Next’s streaming deal with Arizona Athletic Grounds to showcase youth and amateur events.
7. Focus on Financial Sustainability
As the sport grows, so does the need for sustainable business models. Operators are learning from industries like fitness to scale responsibly, manage staffing challenges, and avoid over-expansion pitfalls.
Why it matters: The closure of facilities like The Pickleball Club in Florida underscores the importance of balancing growth with financial prudence and market research.
Takeaway:
Learning from fitness franchises, pickleball operators can focus on quality, community engagement, and strategic scaling to ensure long-term success.
Looking Ahead
Whether through luxury experiences, community-driven initiatives or global expansion, these trends highlight the incredible versatility and staying power of pickleball.
What do you feel are the top trends in pickleball as we enter 2025? Let us know in the comments!
Gain a competitive advantage
Subscribe to Pickleball Innovators for insider tips, expert insight and the latest trends to help your pickleball business thrive.
With over a decade spent covering the business side of sports and fitness, Rachel Chonko brings a wealth of experience and a true passion for active communities to Peake Media. As Editor-in-Chief, she’s focused on helping pickleball clubs and fitness facilities thrive, from guiding growth strategies to showcasing the latest industry trends. Rachel also hosts the Club Solutions Magazine Podcast, where she interviews leaders in fitness and pickleball to share insights and success stories with the wider community to give her listeners a competitive edge.
After taking up pickleball herself, Rachel has come to appreciate the sport’s unique blend of social connection and active living — a mix that’s perfectly in line with her editorial philosophy. Connect with her on LinkedIn, or check out her articles below for a deep dive into the energy and culture driving pickleball’s rapid rise.
