The Picklr, an indoor pickleball franchise, is continuing its global expansion with a bold move into the Japanese market. In partnership with Nippon Pickleball Holdings Co., Ltd., Japan’s leading pickleball company, the brand has signed a Master Franchise Agreement that will bring The Picklr’s signature indoor clubs to a region experiencing a surge in grassroots interest in the sport.
The first facility is expected to open in the Tokyo metropolitan area, with plans to launch 20 clubs throughout Japan over the next five years. Target markets include major cities like Osaka, Kyoto and Fukuoka, with facilities located in a variety of spaces — from retail and office to purpose-built venues — all designed to reflect The Picklr’s consistent, premium experience.
“Japan is known for valuing precision, wellness and community — all things built into The Picklr DNA,” said The Picklr CEO Jorge Barragan, in a statement. “Expansion into this market allows us a chance to help shape what pickleball looks like on a global stage. For us, Japan is more than a market — it’s a launchpad for how The Picklr can lead the charge in Asia, just like we’ve done in the U.S. We’re not just creating courts; we’re creating a culture. And we believe that culture will resonate in Japan.”
The franchise’s signature aesthetic, amenities and programming — as seen in its U.S. and Canadian locations — will be replicated in Japan, with flexibility for localized partnerships. The partnership also includes development support and guidance from The Picklr’s U.S.-based corporate team.
“Our mission is to set a new standard for the sport in Japan, combining professional-grade facilities, top-tier programming, and a scalable model that can support long-term growth,” said Kenton Stehr, CEO of Nippon Pickleball Holdings, in a statement. “Japan deserves a world-class pickleball experience, and it was clear, based on what The Picklr has built in the U.S., that we will be able to deliver that to the Japanese market.”
The Picklr has already sold more than 500 locations worldwide, with over 80 expected to be operational by the end of 2025.
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With over a decade spent covering the business side of sports and fitness, Rachel Chonko brings a wealth of experience and a true passion for active communities to Peake Media. As Editor-in-Chief, she’s focused on helping pickleball clubs and fitness facilities thrive, from guiding growth strategies to showcasing the latest industry trends. Rachel also hosts the Club Solutions Magazine Podcast, where she interviews leaders in fitness and pickleball to share insights and success stories with the wider community to give her listeners a competitive edge.
After taking up pickleball herself, Rachel has come to appreciate the sport’s unique blend of social connection and active living — a mix that’s perfectly in line with her editorial philosophy. Connect with her on LinkedIn, or check out her articles below for a deep dive into the energy and culture driving pickleball’s rapid rise.
