Pickleball Innovators is pleased to announce CourtReserve as the Premier Sponsor of the 2026 Pickleball Innovators Summit, taking place October 12-14 at The Westin La Paloma Resort & Spa in Tucson, Arizona.
The sponsorship marks CourtReserve’s second consecutive year supporting the invite-only event and its first as Premier Sponsor, deepening the company’s involvement with a gathering designed specifically for leading pickleball club owners and operators.
“We wanted the premier spot because it means more time in the conversations that matter,” said Ashley Owens, chief evangelist and co-founder of CourtReserve. “These are the operators building this industry, and three days in a room with them is worth more to us than any amount of advertising.”
The Pickleball Innovators Summit brings together owners and operators from across the country for three days of peer discussion, relationship building and conversations around the opportunities and challenges shaping the business of pickleball. Rather than a traditional conference built around presentations and exhibit halls, the Summit emphasizes candid dialogue among operators and strategic partners.
“The value of the Summit comes from getting the right people in the room and giving them the opportunity to learn from one another,” said Rachel Chonko, the editor-in-chief of Pickleball Innovators. “CourtReserve understands that philosophy and has been an engaged part of this community. We’re excited to have them expand their involvement as Premier Sponsor and contribute even more to the conversations taking place in Tucson this year.”
CourtReserve’s expanded partnership comes during a milestone year for the company. Founded by Ashley and Tim Owens on August 6, 2016, CourtReserve recently celebrated its 10th anniversary. Over the past decade, the company has grown into a full club management software platform serving more than 2,300 racquet and paddle sports facilities. More than six million players have used CourtReserve to get on court, collectively booking more than 105 million lessons, leagues and games.
For Owens, the Summit offers something that larger industry events often cannot: sustained access to the experiences and perspectives of the operators using technology, programming and new business models to grow the sport.
“The Pickleball Innovators Summit is built around the operators themselves instead of a stage,” said Owens. “Club owners spend three days working through what is actually happening in their facilities, and I always come away with more than I brought.”
The 2026 Pickleball Innovators Summit will be held October 12-14, 2026, at The Westin La Paloma Resort & Spa in Tucson, Arizona.
About CourtReserve
Founded in 2016 by Ashley and Tim Owens, CourtReserve is a full club management software platform for racquet and paddle sports facilities. More than 2,300 clubs run on CourtReserve, over six million players have found their way onto a court through it, and together they have booked more than 105 million lessons, leagues and games. CourtReserve is headquartered in St. Augustine, Florida.
About the Pickleball Innovators Summit
The Pickleball Innovators Summit is an invite-only leadership event bringing together leading pickleball club owners and operators with strategic industry partners. Through peer-driven discussions, networking and shared experiences, the Summit provides an intimate environment for leaders to exchange ideas, address operational challenges and build relationships that help move their businesses and the pickleball industry forward.
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With over a decade spent covering the business side of sports and fitness, Rachel Chonko brings a wealth of experience and a true passion for active communities to Peake Media. As Editor-in-Chief, she’s focused on helping pickleball clubs and fitness facilities thrive, from guiding growth strategies to showcasing the latest industry trends. Rachel also hosts the Club Solutions Magazine Podcast, where she interviews leaders in fitness and pickleball to share insights and success stories with the wider community to give her listeners a competitive edge.
After taking up pickleball herself, Rachel has come to appreciate the sport’s unique blend of social connection and active living — a mix that’s perfectly in line with her editorial philosophy. Connect with her on LinkedIn, or check out her articles below for a deep dive into the energy and culture driving pickleball’s rapid rise.
