Let’s Go Pickleball & Padel has officially opened in Peachtree City, Georgia, introducing a purpose-built facility that puts player experience and community connection first. Co-founded by real estate broker and pickleball instructor Joe Paletta and former ATP top-40 tennis pro Donald Young, the club was designed from the ground up and is the result of two-plus years of careful research and planning.
Building With Intention, Not Convenience
While many operators convert empty retail spaces into pickleball centers, Paletta and his team chose to start from scratch.
“Instead of trying to see a pickleball facility into the existing square footage of a second-generation space, we were able to purposely have the space built around the courts,” said Paletta. “We were able to move things around that would normally make the flow of the building not super exciting.”
That decision allowed the team to fine-tune every detail — from court spacing to acoustics and lighting.
“We did Cushion X courts,” Paletta explained. “We did up-lighting so when you look up, you don’t have any lights in your eyes. We also hired acoustic engineers to help design a space where people could actually have a conversation when the building is full and everybody’s hitting a pickleball around.”
By addressing the three biggest indoor complaints — lighting, surface quality and sound — the team set out to create what Paletta called “a true pickleball facility.”
Player-Centric Innovation at the Core
Innovation isn’t an afterthought at Let’s Go Pickleball — it’s built into the foundation. Director of Play Brookins Vaughan said the club’s design was guided by both player feedback and co-founder Donald Young’s professional perspective.
“Donald was a professional tennis player,” said Vaughan. “He transitioned into pickleball, and so he had some things that he really wanted a part of the club, like really good lighting and the court surface.”
Each of the 20 courts will feature PlaySight camera systems and on-court TVs, giving members access to replays and highlight footage.
“With PlaySight, after your session’s done, you can have it send a highlight reel to your email or the whole gameplay session,” said Vaughan. “We want to implement some sort of thing where maybe once a month we’ll post a little highlight section — that’s great for marketing.”
Paletta added the facility also includes digital training walls that track accuracy and AI-powered ball machines that simulate live play — features designed to enhance both practice and entertainment.
Diversification to Drive Long-Term Sustainability
Beyond pickleball, the Peachtree City facility includes two padel courts, a fitness center, and a partnership with Lab Fit Physical Therapy to offer recovery and personal training services.
“We looked at what the industry is doing,” said Paletta. “The next big thing, at least overseas, is padel. So we decided to put a couple courts into this space. We are the only facility south of Atlanta that actually has padel courts.”
Vaughan said the additional amenities were designed to make the club more versatile and appealing to a wider audience.
“We wanted to be more of a premium facility and not just have pickleball,” said Vaughan. “We wanted our members to be able to do a ton of different things: Fitness center, personal trainers, a few extra machines — it helps bring more people in, too.”
By integrating complementary offerings under one roof, Let’s Go Pickleball aims to create a well-rounded destination for recreation and wellness.
A Facility Built Around Community
From the start, Paletta and his team knew the key to long-term success would be building community, not just courts.
“What we do is community based,” said Paletta. “Everyone that’s part of our company is core pickleball background, and we’re utilizing their skills to grow and to build a brand that is community based.”
One of the company’s first moves was to partner with the PTC/Fayette Pickleball Club, the largest in Georgia with more than 800 members.
“We are now the home for the PTC/Fayette Pickleball Club,” said Paletta. “They’re going to do all of our 101 and 201 free clinics for anyone that wants to come in and learn how to play pickleball.”
This partnership strengthens ties with local players and helps introduce new participants to the sport.
Franchising From Day One
While the Peachtree City location serves as the flagship, franchising has been part of the plan from the beginning.
“We are an official franchise company,” said Paletta. “I believe we’re in the low 40s on the number of states that we’re allowed to franchise in right now.”
The company is building the structure to replicate its model in new markets.
Even before opening, the club’s $135 per month membership was drawing strong presales — a sign that players see value in the facility’s features and experience.
“It’s pretty much all-inclusive, except for lessons,” said Vaughan.
He added that early interest has been strong, especially among players seeking reliable court access and competitive-quality play.
“A ton of people are super excited for us to open because they get more options, and we’re going to have 10 courts being able to be reserved at all times,” added Vaughan.
After nearly two years of planning, Paletta said the team is proud of the final outcome: a facility intentionally designed to elevate the indoor pickleball experience.
“We’ve built together a great team of advisors that are on our board that were former general managers of Major League Baseball teams, high-level Coca-Cola executives, Olympians, movie producers — all pulled together through pickleball,” said Paletta.
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With over a decade spent covering the business side of sports and fitness, Rachel Chonko brings a wealth of experience and a true passion for active communities to Peake Media. As Editor-in-Chief, she’s focused on helping pickleball clubs and fitness facilities thrive, from guiding growth strategies to showcasing the latest industry trends. Rachel also hosts the Club Solutions Magazine Podcast, where she interviews leaders in fitness and pickleball to share insights and success stories with the wider community to give her listeners a competitive edge.
After taking up pickleball herself, Rachel has come to appreciate the sport’s unique blend of social connection and active living — a mix that’s perfectly in line with her editorial philosophy. Connect with her on LinkedIn, or check out her articles below for a deep dive into the energy and culture driving pickleball’s rapid rise.
