‘Pickleball Handbook’ is excited to announce a rebrand to ‘Pickleball Innovators,’ with the name change reflecting a deeper understanding and dedication to the pickleball industry’s needs, highlighting those who are driving innovation and success within the field.
Alongside the rebrand, Pickleball Innovators is proud to introduce the inaugural Pickleball Innovators Summit, set to take place from October 7-9, 2025 at the Omni Tucson National Resort in Tucson, Arizona. This summit is an invite-only event, designed exclusively for high-level pickleball business owners and executives. The event aims to foster an environment of peer collaboration, learning and fun, accommodating 30 top innovators and leaders in the industry.
The Pickleball Innovators Summit will feature two and a half days of networking, roundtable discussions and engaging activities in a world-class setting, promoting meaningful conversations and developments in the pickleball arena.
In conjunction with these exciting developments, Peake Media is also thrilled to welcome Adam Froemming as the new Vice President of Events and Partnerships. Froemming brings a wealth of experience from his previous senior management roles at the Washington Nationals and Topgolf, where he specialized in building impactful partnerships and enhancing corporate relationships.
“The rebrand more accurately represents our mission to highlight and celebrate those who are succeeding and innovating within the pickleball industry; and coincides with the launch of a one-of-a-kind event for the pickleball industry, the Pickleball Innovators Summit,” said Rachel Chonko, the editor-in-chief of Pickleball Innovators. “Peake Media, the parent company to Pickleball Innovators, has been hosting intimate, experiential events for fitness professionals in a variety of verticals for more than 10 years to great success, and we are excited to extend this offering to the pickleball industry.”
Pickleball Innovators’ mission is to empower and educate pickleball business owners, arming them with the knowledge and resources they need to thrive in the dynamic and fast-growing sport of pickleball.
“Our rebrand to Pickleball Innovators and the launch of the Pickleball Innovators Summit are pivotal milestones in our journey,” continued Chonko. “We are committed to advancing the pickleball industry by providing a platform for its leaders to connect, share insights and push the boundaries of what we can achieve together.”
For more information about the Pickleball Innovators Summit and to request an invitation or inquire about sponsorship opportunities, email rachel@peakemedia.com. Learn more at peakemediaevents.com/pbisummit/.
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With over a decade spent covering the business side of sports and fitness, Rachel Chonko brings a wealth of experience and a true passion for active communities to Peake Media. As Editor-in-Chief, she’s focused on helping pickleball clubs and fitness facilities thrive, from guiding growth strategies to showcasing the latest industry trends. Rachel also hosts the Club Solutions Magazine Podcast, where she interviews leaders in fitness and pickleball to share insights and success stories with the wider community to give her listeners a competitive edge.
After taking up pickleball herself, Rachel has come to appreciate the sport’s unique blend of social connection and active living — a mix that’s perfectly in line with her editorial philosophy. Connect with her on LinkedIn, or check out her articles below for a deep dive into the energy and culture driving pickleball’s rapid rise.
